Everyone I know is tweeting or sending me this piece at io9 about a team that faked a study of chocolate and weight loss and fooled the world. I remember when this study came out, and I thankfully dismissed it because I thought it was crap.
Turns out it was. It was a hoax.
It’s an amazing read, and it’s certainly captivating. It’s also shockingly unethical. I don’t know whether to love it or hate it. I think the message is important (science journalism often SUCKS, see here and here and here and here and here and forget it just go here), but these guys knowingly perpetrated a fraud to make a point, on a huge and real scale. I can’t ignore that.