• My bi-annual rant about Netflix parental controls

    Although this is a health policy oriented blog, once in a while we write a post on an off-topic that really attracts people. Some of mine* happen to be about my rants on Netflix parental controls. Don’t believe me? Go search google for “Netflix parental controls” and see if any TIE posts show up. I’m still shocked.

    And, still, Netflix has not corrected the problem.

    Let me start by saying that I love Netflix streaming. We, as a family, spend far more time watching Netflix than broadcast or cable TV. I’m one of the few people who had no problem when Netflix raised their rates; I would gladly pay more for what I feel is an amazing product. We can watch on our iPad, our iPhones, our Xoom, our Wii, our Xbox 360, our computers, and even our Internet-ready TV.** I may even do a post later this week on some of the great shows I never would have found if it weren’t for Netflix.

    But, still, the parental controls suck.

    Here’s the issue in a nutshell: My kids, like me, are very facile at controlling the technology in our home. My wife, not so much, but she has the kids to help her. When they turn on the Netflix, it instantly confronts them with (1) shows they recently watched and (2) shows Netflix recommends they might like based on (1). But Netflix cannot differentiate between shows that I, as an adult watched, and shows that my children watched. So you get a list up top that includes Good Luck Charlie, The Walking Dead, Shake it up!, MI-5, and Garfield. I won’t even tell you what gets recommended based on that data.

    Moreover, there’s no way to stop my kids from accessing the shows I don’t want them to. Sure, I could tell Netflix not to let them watch anything above a PG rating, but then I can’t watch anything above a PG rating. It can take up to 8 hours for changes in the Netflix settings to take effect. I can’t wait that long.

    It gets worse. Many shows which are perfectly acceptable for my kids to watch don’t have official ratings associated with them. So they can’t be accessed if I put limits on the shows at all.

    If that’s confusing, here, again, is a video which explains this in a more entertaining fashion:

    Hey, Netflix! Here’s a suggestion. Let me set a level below which anything will stream. If something that doesn’t qualify is requested, force me to enter a password to allow it. That way, I can watch whatever I like, but my children can’t get nasty stuff without the password (which I will keep from them). I can’t believe this would be so difficult to enact. I’m an extremely loyal customer, and evidently my posts on the issue are some of the most read on the Internet. Fix this, and I will shout it from the rooftops.

    Or don’t. But then you can expect me to keep harping on the issue.

    * Ask Austin about bed bugs.

    ** Yes, I have an electronics problem; admitting that is the first step.


    • My thoughts exactly. I’ve researched other streaming video companies and it seems that they aren’t getting it either. Very frustrating. I think the most frustrating for us is the not being able to access National Geographic or BBC films because they are “Not Rated” and are blocked by our parental controls. And to be honest, I like have a parental control even for us parents! I don’t want to have to sift through a bunch of smut to get to quality entertainment. Thanks for letting me rant along with you.

      • Okay, simple fix for your problem, when you sign into Netflix there is regular and there is a just for kids one. Just make sure they always know to go on the just for kids one so you know they’re only getting their shows. DUH.

        • That works fine for tv, WD Hub and android, but if the youth is watching it on a computer they now have access to the parental control seting without the need to sign in. Netflix has got to do something to fix this. They could let you adjust the parental control on one account and have the kids sign in on another that does not have access to the settings.

          The customer service rep said it was a recent software update that no longer requires a password, I canceled my account until they fix it.

        • Well the problem with this is: When do kids ever completely listen to what you tell them? My sister who is 9 tends to sneak onto R rated movies without anyone knowing. We have scolded her numerous times not to watch them and have even tried the parental locks, but then it’s a hassle for the rest of us to watch what we want. Netflix needs a serious upgrade for it’s parental locks.

        • DUH? Really? What if you have kids that DON’T click on that, because they have the ability and intelligence to choose the other option, even if they shouldn’t be watching it?

        • are you kidding,?duh? what about the fact that they may accidentally on purpose not do that?

    • Indeed.. We too are big fans of NetFlix streaming but cannot comprehend as to why they are dragging their feet to implement decent parental controls. The recommendation I made is a simple one…. ie Just follow the DirectTV approach of using pin numbers to view shows with higher setting than the account level controls.

      Hopefully 2012 will be a better year…


    • My thoughts exactly!!!! Why o Why can’t they just let us set up separate user accounts for our children? For me even and I am 45. I still don’t understand why I can’t filter out some of the genres that they have. Can’t they do it by genres too? Welcome to 2012!!! Netflix you still suck at letting us control what we want our children to view.

    • Amen! There should maybe be a petition / Facebook page or whatever dedicated to this issue. Netflix damaged itself with the change in streaming/DVD price plans. This would be a way for them to attract more customers and stay on top.

    • Here’s a problem we’ve been having: It’s so confusing, somehow we’ve gotten ours to block TV-14 and nothing else at all. And it’s so buggy I can’t get in to fix it.

    • It would seem to me that the actual reason for not allowing you to have the password feature is very simple to see.

      The more they frustrate you the parent with either having an all or nothing block on your content just so you can monitor and police what your kids are watching, the easier it will be for some (not all of your) to make the inevitable move to just get the kids their own netflix account at a nice $7.99/mo. I am quite sure some bean counter thought that makes sense and promptly the dumba**es at netflix said “YEAH…DO IT!”

      That said, as someone who is recently one of those who cancelled my 4 dvd + blu ray + streaming account @ $39/mo in favor of the $8 streaming plan, then it might not be such a bad idea to get my kids their own account. Fortunately, they only get tv 2 days a week so I don’t have to do that.

    • iTunes does the parental controls thing correctly. If you want to access something above the setting, you enter the password. Easy.

      The only way multiple accounts would work is if you had multiple TVs or some way to have each account on it’s own device. For instance I watch Netflix on my Apple TV and it would be very tedious to have to log out and re-login every time I wanted to access a different account. Plus you’d have to remember to do it again when done or the kids would be able to access the adult account.

      There are many customization steps that they could take and it’s unclear why they would drag their feet when they are pretty clear that they think streaming is the future of their business. Why have such a crappy experience? They used to have features like sub-accounts and even a social/sharing thing where you could see what your friends were watching. But they killed all that off. Maybe they are working hard on Netflix 2.0 and they want to get it perfect before they roll it out…

      • Thanks for the info. Just signed up for a free month last night and while I am not techno noob, I figured I had to be doing something wrong. Now I see that it is Netflix that is doing it very, very wrong.

        At this rate, I may not continue my subscription after the free period.

        Someone made the very valid point of API and existing implementations. True enough, but this is not an excuse for Netflix to not implement a system that it modern. True, your 3 year old TV won’t be able to use the new API method, but mine will. There is NO excuse for this other than what some have suggested, Netflix wants households to have different accounts for different viewing levels.

    • Hello I was wondering if there is an active petition or maybe a request form I could fill out to add a passcode to the parental screen so you don’t have to deal with that ridiculous system they’ve come up with?
      It seems like it would be fairly easy to link it to your account passcode , or go the extra mile and make it an independent.

    • Just started looking into this and am shocked Netflix hasn’t done this yet.

      Did a search on Facebook and someone has started a page to get the fire lit. Only 17 likes so far, but maybe we can get the ball rolling. Look up Netflix Parental Controls and like the page, then spread the word!

      My oldest is only 4 right now, so I’m just hoping they get this figured out before he’s old enough to work the machine!

    • Hi,
      I’m just as frustrated about the parental control settings Netflix has in place and I’ve started a change.org petition about it. Please take a moment to sign it.
      Thank you,

    • Not that I am excusing Netflix because I agree with all the comments, but I believe the problem is that even if Netflix were yo release a revamped parental control system, you would only be able to take advantage I’d it using your browser or an official Netflix app. Your TV, bluray player runs Netflix software created by the manufacturer and they hardly ever get updated because manufacturers are always focused on releasing newer models. The manufacturer-created Netflix software on these TVs pull data from Netflix using what’s called APIs. So even if Netflix established new parental control APIs, the software would need to be updated so the TV interface could ask you for the PIN etc. Still there is no excuse for Netflix to not update their in-browser player and smartphone apps since they created these. If Netflix spent only a small percentage of their time focused on improving little things like this as they do in failed marketing ploys and branding fiascos, Netflix would be doing fine. They just seem lost.

    • Just checked out the parental controls and then went to the contact us page thinking I could send them an email or something. This really blows I feel like I need two accounts and I dont see why they couldn’t do that. Each account could have one subuser account with a parental block on it and I would be able to control this a lot better and people would not want to abuse it. I love Netflix, but I have found some very naughty shows on here recently and then If I watch them I am busted and introducing the kids to it at the same time because of the “totally awesome” recently watched feature. Not so awesome when allot of people are using the account. Private & Family, same user name with an extension, and a seperate password so you can choose the type of account the kids access. I’m not a programmer or anything have no idea if that would work but it seems like it should.

    • Thanks for this. I was googling Netflix to see if I was doing something wrong. I just removed parental controls for the reasons you outlined. Luckily, I can trust my 8 year old not to watch any R-rated movies. Hopefully they will have this fixed by the time he’s 12!

    • Thanks for all of this information. I have been looking into getting Netflix but after reading this I have changed my mind. Seems they are more interested in making a profit then to take care of existing customer requests. This is something they should have done from the beginning. I also think that any smut on netflix should just require a seperate account anyway so that those not interested in it would not have to deal with sifting through those kind of selections. Not to mention it would be a huge embarrasement to see smut as a selection especially with grandparents/parents in the same room when your trying to find a good movie to watch.

      • In all fairness to Netflix, their smut is more like sex documentaries or some R rated movies that have strong sexual content. Some of the Spanish language films are borderline NC-17 (see “En La Cama”).

        But the cover art is no more offensive than what you would see in the Romance section of the bookstore.

        • That’s not true at all. Although “Smut” is suggestive there are plenty of R@pe, and other violent, and well as pleasant mutually agreed sexual encounter movies that are quite explicit on Netflix streaming. These LOL, I can assure you would never be confused with a “Sex Documentary”

          Name names then: NFW!!! The “monitor” and up in everyone elses’ business groups would single them out and pressure Netflix to remove them.
          I like the adult (soft core porn flixs that are on Netflix). I just would like a simple line of demarcation. A password pin to be required for anything unrated or above a PG-13.

    • Huh…so just found this on Netflix Website:

      “The restriction on watching these titles can be overridden on a title-by-title basis when you access your account from your computer and enter the Account Owner’s password after clicking the ‘play’ button associated with the desired movie or TV show. If you override the maturity restriction in this manner, you can watch a title with a more mature rating. We reserve the right to modify, including removing, the parental controls feature at any time without notice.”

      I have not tried this, but this seems like it may provide what we are all asking for. I will have to look into this over the weekend.

      • Does nor work. Just get a message that says “Error. This title can not be played as it exceed the parental level set for your account.” This is crazy – because this would be an ideal fix to this.

    • I agree that Netflix should incorporate better parental controls. There was rumor for some time that Netflix would be launching some sort of “profiles” feature that would allow you to segregate content for different profiles based on rating, interests, etc. but beyond rumor and speculation I haven’t heard more.

      The Xbox 360’s parental controls do percolate into the Netflix app, so I would recommend using Netflix on the 360 if you have one. I realize that for those who don’t own an Xbox 360, that it is not practical to buy one just for the parental controls, so again, I am back to pleading with Netflix to come up with something.

      We use Netflix on 4 platforms (Xbox 360, Google TV, Roku, and Android; yes in this case Android and Google TV are different platforms) and we have to fall back to using just the Xbox for the kids to have the peace of mind of control. I would LOVE to be able to have the same control on all our platforms.

      Thank you for your post. I will see what I can do to join in the movement. 🙂

    • We have had issues with the parental controls and they are very broken. Our account has been stuck in a low privilege mode for weeks and they can’t seem to fix it. We can’t watch tv pg rated documentaries even when we change the settings. We can see rated R movies now but still cannot watch the documentaries we want to watch.
      Pull your head out Netflix. You’re broken!

    • AMEN!! My kid is just getting old enough to click on something while watching…not what I want. (and yes, I’m in the room. But I do occasionally cook dinner/go to the bathroom/step away for a minute. What I really want is a separate sign in for my kid which is still my account, but has different settings. I want to make a list of approved shows and anything else requires authorization. I don’t always agree with the rating agencies, so I want to choose content myself.

    • I noticed that the last comment on this blog was only 2 months ago, so 5 months after the blog was written. It would seem that there should be plenty of possibilities for a workable parental control setup. Has anyone contacted Netflix directly about this problem and if so, have they given any indication about whether or not they plan to address the problem?

      I have used the cable (comcast) parental controls for years – they work very well and the kids gave up trying to crack the password long ago.

    • @Annie,

      Yes, I have contacted Netflix many times (not always regarding parental control) and they are decent at replying. When asking about parental controls and the rumored ‘profiles’ functionality that I mention in a previous comment above, they are very vague, but claim to be working on solutions for families with kids.

      Recently, I have noticed that Netflix for PS3 has a “just for kids” mode that you can enable, and easily switch back and forth with a passcode. I don’t own a PS3, and the owner of the PS3 in question didn’t know how long that option had been there, so I am not sure when they pushed that update.

      Hopefully, all the other versions of Netflix that I own will incorporate that mode. I use Netflix on two Xbox 360’s, a Roku box, a Google TV, and our Android phones, and the only one with parental controls is the Xbox 360, but it uses the Xbox’s built in parental controls, which is fine, but blocking “non-rated” titles will also block some kids shows.

      Now that I bring that up, it seems to me like part of the problem is in the rating industry, and might be why it is so hard for companies like Netflix to incorporate a standard in parental controls. You have an unrated rating, and for what purpose? Some documentaries and movies are unrated, and have nudity, and/or violence, but then you also have kid-friendly shows that are unrated. Seems like a hole in the system to me.

    • Content based would be great but I’d also love to see time clock based option. It would come in handy for the teens who would stay up all night streaming tv shows only to be not so gently reminded that their schedule requires them to be up bright and early at 7:30 am without putting every possible streaming device under lock and key. 🙁

    • Or… all of you could be parents and tell your children not to watch movies they aren’t old enough for. You can clearly see what they have been watching in the “Recently Watched” section.

      If they watched something they weren’t supposed to, then we have these things called consequences.

      It’s like having a house full of DVDs, only it’s easier to tell if the kids watched something. You wouldn’t let your kids watch R rated movies you have laying around the house, but you would never know if they did while you were gone.

      Maybe being more aware of what is going on in your kids’ lives is a better answer than just slapping a password on everything or blaming Netflix for not doing your job. Just a thought.

      • One always gets the best parenting advice from people without kids. Sarcasm. OR Netflix and Roku/ etc could respond to the requests of a large number of their customers.

      • So funny to read comments from people who don’t have kids talking about how to raise your kids. Jason, please, shut up and listen, maybe some day you will have kids and learn.

        I agree, Netflix parental control suck and the only way around it is to use other parental controls in your hardware, iphone, wii, ps3 or computer to help a bit.

      • I use to KNOW how to raise kids myself. Then I became a father. Man was I mistaken.

        I would also like improvements in the parental controls. One feature I would like is the ability to blacklist certain shows. Some shows come up as PG and I still don’t want my kids watching them. I’d like to be able to blacklist shows

      • Great example of medicine after death. What is the use to me of knowing what my son watched after he’s watched it. The damage is alrteady done. I’ld rather he not watch it in the first place.

      • Jason makes a point, but the problem is that Netflix presents so much junk on the startup page. Aside from the aforementioned gay/lesbian category, I recently opened the Netflix app to watch a show with my kids only to be welcomed by a big image of a bloodied face with an open wound – I have no idea what it was (closed it as quick as I could), but come on man I just wanted to watch an episode of Good Luck Charlie. It’s one thing to monitor what my kids watch, it’s another to have Netflix shoving all varieties of sexual and violent images and content on the startup screen – totally unnecessary and with their lack of decent parental controls indicates they are ambivalent toward content kids consume best, or like the porn industry intentionally targeting kids at worst.

    • I am a pretty liberal guy but my daughters are getting exposed to stuff even though on TV ( Greys Anatomy) it too much that NETFLIX has no controls. I would like to know about other hardware to control it.

    • Thanks – this is a huge issue. Looking into buying a year of service for family as a holiday gift but will not purchase one without sufficient parental controls. Still searching…

      • This was disappointing to me as well. I was looking at Netflix to stream through XBOX santa is bringing for my kids. Not now. I have 4 children between the ages of 17-8. My oldest thanked me for having parental controls when she was younger. Saved her from watching so much trash that would have been readily available to her from the remote or keyboard. Bummed..

        • Xbox360 has parental controls to filter out junk and they have a just for kids functionality as well. My kids use it with ease.

    • I just signed up with Netflix and am appalled at how “clunky” the interface is and the total lack of multi-device family consideration in parental controls. It is insane to expect one parental setting as adequate for all ages. I spoke with a Netflix agent today about this, and the apathetic attitude was justified by “it’s no different than any of the other services; tell me of one other service that offers what you’re asking for”. Excuse me? As a service provider, this is exactly the opportunity you want to differentiate yourself from the competition and provide a feature NOT offered by other services. On the brighter side, they did say that Netflix corporate is “reviewing” this feature request, considering the number of times it’s brought up by customers, so perhaps if we keep nagging them about it then something might actually get implemented properly. I’m still astounded that the initial rollout of Netflix as a business concept didn’t include more sophisticated parental controls.

      • Again these types of critiques are almost useless to the average consumer because each consumer devices (i.e. television, set-top box, game console, etc) presents Netflix differently to the end user. These devices run software applications created and installed by the company WHO BUILT THE TV. Netflix DOES NOT BUILD THESE apps. Netflix simply provides access to it’s database. Netflix directly develops and controls the smartphone apps, and the web interface.

        But besides this fact, how would you allow Netflix to differentiate when your kid is in front of the TV and when you are in front of the TV? Fingerprint scan? Retina scan? If Netflix forced you to login EVERY TIME you wanted to watch Netflix, that would be a real pain also, That’s the problem with your entire family having access to Netflix on the main TV in the house.

        I do agree that Netflix should allow separate logins for minors in the PC side. Currently the setup is pretty dumb, and only allows minors to get an account to control a portion of the mail disc queue.

        The real issue here that people need to learn how to act like parents and raise your kids yourself. Don’t have Netflix do it for you. When I was growing up in the mid-80s,my parents had a ton of movies on VHS in a cabinet under the TV, right behind a perfectly clear glass door. Guess what. They told me never to touch them or I would be in trouble, and I didn’t.

        Imagine that.

        • Your comparison isn’t exactly accurate. A better scenario would be your parents giving you a book to read, but telling you if certain chapters got read then you’d be in trouble – and they don’t tell you which chapters are the ones which will get you in trouble. Now let’s say you’re a huge Spiderman fan and the book is all about Spiderman. The fact is, in the 80’s there were no such thing as smartphones, iPods, iPads, etc. My kid has his own iPod and is a good kid. However, if I watch an R-rated movie, such as Terminator, it’s blatantly displayed at the top of the movies selection with appealing cover artwork of a robot, almost begging to be naively clicked on by a minor who doesn’t really know not to. Good parenting doesn’t mean you can leave a loaded gun on your kitchen counter as long as you’ve told your kids not to touch it. It means being responsible and ensuring reasonable precautions are in place for avoiding accidents.

          The way I’d see something working on a family TV (or any device for that matter) is a password required to access the primary account, and no password required for accessing an auxiliary (subordinate, child) account with different restriction settings. Thus, when the family is together watching a program, the parents can consciously select something appropriate from the main account (or child account), but when a minor turns on the TV they only have access to the sub-account (since they would not be able to log in to the main account).

          • And by the way, each and every Netflix app, regardless of who makes it, requires the user to log in to an account for accessing the database. As a career computer programmer, I’m smart enough to know that a database can be configured with different security levels of access. So it doesn’t matter who codes the app, the log in is still present for access, and Netflix is indeed in control of what portions of the database are accessible for the specified login. The problem is they’ve configured their database with only one access portal.

    • They are fixing it!! Yay!!! The tech support online said they will be allowing people to use a pin to unlock blocked programs and allowing users to make a kids account and an adult acct!

      The customer service person said she would pass on my request for this and make sure I know about it as soon as it comes available which should be soon she said.

    • Hi!!!!
      It’s january first 2013.
      I expected to be able to turn on/off particular programs that i what my son to get off from, and simultaneously, be able to see what is there to watch overiding parental controls.
      I ran into your column to see if some ody talked aout this, and basically it is an ongoing issue. Not much has change There is the parental controls activation, that as you said, doesn’t take into effect inmediatly. And there is the Just for Kids section, but any 21st century kiddo is able to get out of that corral.
      The only way out of their lack of in ovation is to have two accounts, one for adults and one for kids. Since I’m not going to do that, is it time for me to dump netflix for some service more tuned in to service needs? Is there any such thing out there?

    • Wow, it’s about time! I wonder how this will work on connected devices. We have a Samsung bluray that the kids and I use. I would hope it’s possible to limit their viewing but still allow me to watch something when they’re asleep. It’s still going to need some way to switch profiles that the kids can’t get around.

    • Profiles are not the same as parental controls. All I’m hearing is that they have different profiles. If a profile can have a PIN, then at least that’s something. I’m hopeful it will at least have that. Much better would be to be able to set rating limits on a profile and allow them to be overridden with a parent’s PIN. This is a simple feature, but I doubt Netflix with ever give us that. Much, Much better would be to be able to unblock a show or series permanently, in advance, for a child, so that unrated shows and “some” TV-14/PG-13 shows could be allowed, without having to remove all rating limits. Pipe-dream, I know. Netflix has shown no interest in these types of really useful features (which would be great for many parents and would not hurt anyone that didn’t care about them).

    • “Profiles are not the same as parental controls.”
      Then again; multiple profiles are a GREAT idea. It used to be an option to have multiple queues and to set multiple streaming queues to that account queue. Now I can’t find that option.

      I’m still pissed I can’t get 8 DVDs @ a time anymore. I was happy paying $60/mo for 16-24 films. Now I have to pay $18 a month for them from RedBox; IF they have them, IF they ever get them. Premium price? Yes; but to my mail box, no issues with streaming, and could play them easily on Linux.. I’m still not a fan of streaming.

      • Netflix still offers the 8 DVDs @ a time plan. When I go to the “change your plan screen” it only shows 1, 2 or 3 at a time, but there’s a tiny link that says “Show more plans.”

        8 at a time is available for $43.99 a month ($52.99 a month with Blu-ray).

    • Hahahaha. I did a search for how bad Netflix parental controls were. I found your article and just started reading.

      I was thinking to myself… wow this guy makes so much sense, exactly how I feel about the whole matter. Then I look to the top of the page and see The Incidental Economist. “Holy crap. That is Aaron’s site.”

      I have been listening to you for years on Standup with Pete Dominick. Always love your point of view Dr. Carroll. Even when you are talking about Netflix it would seem.

      I bought my daughter a Nabi and put Netflix on it. She is 4, and of course the Recently watched info is stuff my wife and I watched… or one of our older boys.

      I wonder if Neflix will ever get it. I suppose they just want me to buy a second account. I would just prefer to pay a little more for a family account that has the right features.

      All the best…


    • It’s crazy that this is still a thing. I just signed up for Netflix and found that this is still true.

    • The most amazing part is that Amazon, iTunes, someone, hasn’t managed to make the lack of such a feature a massive differentiator.

      I’ve had this same rant for years, astounding that they continue to do maintain such a shabby experience.

    • Hello all,

      I have commented on this post before (actually, the last time was exactly one year ago today!), and thought I’d post this link:


      Netflix’s promise of profiles has now been rolled out to the app on Apple TV, with other platforms soon to follow. It has been confirmed that the account holder will have the ability to turn on/off parental controls over each profile, including managing passwords.

      Not only is this a huge step for Netflix, but hopefully other video and music streaming services will follow suit soon, as they realize that this feature is high in demand.

    • Finally! (Funny how it’s so “coincidental” that Netflix is just now announcing a profiles feature AFTER Amazon heavily touts their feature as an alternative, despite Netflix customers asking for this feature over and over.) Next I’d like to see the ability to “tag” specific titles for eligibility in a profile instead of keying off just the ratings (or lack of). Many cartoons are Not Rated and fall into the same category as some explicit foreign films. Allowing a profile access to Not Rated content enables it for all the content. By tagging specific titles as “exempt” for a profile (or the inverse – tagging as allowed for a profile) ensures that minors cannot accidentally view inappropriate content. (Hell, sometimes even just the cover image is inappropriate – with the title not even having been viewed!)

    • I tried the parental controls to see if they had changed anything yet. I discovered the ‘profiles’. Ok, so I set one up for ‘kids’ and thought it might solve the problem…until I went on our Wii to try it out. You just pick the profile you want to go to…which means all my kids have to do is pick MY file and proceed to watch whatever they choose! UGH!!! Back to not watching what I want to watch…meaning NR documentaries. 🙁 It’s very hard to believe with ALL the technology we have that this is STILL an ISSUE. We have had Netflix only for about 3 years. So tired of this.

    • I have already contacted Netflix about this, and another issue, which they’ve noted and is apparently to be resolved soon. (It’s so weird that things I suggest as “duh!” common-sense type features are received by Netflix as “wow, what a great idea!” Really? Your developers are really that stupid?) So what I was told will be implemented is 1) Not showing the primary account’s screen as the profile selection’s background (have a blank background), and 2) Require a password to access the primary account profile and an optional password for each subordinate profiles. We’ll see how long it actually takes Netflix to roll these out. In my opinion, these are obvious things that should have been part of the original release.