Polls indicate that Americans don’t know much about ObamaCare. 42% are unsure whether it is still law (WaPo). But that will begin to change this fall. Open enrollment in the Exchanges will start October 1, 2013. Billions have been spent to prepare for this event and civil society groups (hired as patient navigators) will facilitate the PR roll out. Insurers eager for new customers will advertise their offerings as well. The CBO expects 7 million people to enroll in the Exchanges before New Year’s Day in all 50 states and the District of Columbia.