Healthcare Triage News: Brand Name Placebos Are More Effective than Generic Placebos. For Real.

Just on Monday, we covered the difference between brand name and generic drugs. To be honest, we taped that episode a few weeks ago. It takes us some time to work out magic, add graphics, and wind up with the HCT you know and love.

But last week, HCT intern and pharmacologic expert Rachel Hoffman emailed me about a new study on brand versus generic labeling and its effect on how well drugs work. It was too late to get it into Monday’s episode, but not too late to discuss it here:

The paper we’re discussing is “Impact of Brand or Generic Labeling on Medication Effectiveness and Side Effects“.

@aaronecarroll

Aaron Carroll

Aaron E. Carroll, MD, MS is co-Editor-in-Chief of The Incidental Economist and tweets at @aaronecarroll. He is the Chief Health Officer at Indiana University. He is also a Distinguished Professor of Pediatrics and Associate Dean for Research Mentoring at the Indiana University School of Medicine. In addition to contributing regularly to The New York Times and the Atlantic, he is the author of four books, most recently The Bad Food Bible.

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Aaron Carroll

Aaron E. Carroll, MD, MS is co-Editor-in-Chief of The Incidental Economist and tweets at @aaronecarroll. He is the Chief Health Officer at Indiana University. He is also a Distinguished Professor of Pediatrics and Associate Dean for Research Mentoring at the Indiana University School of Medicine. In addition to contributing regularly to The New York Times and the Atlantic, he is the author of four books, most recently The Bad Food Bible.

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