- Denny’s and Jack in the Box beat BK to this market, as they already offer bacon + ice cream products
- 510 calories, 18 grams of fat and 61 grams of sugar
- BK tested this product in Nashville first (loosen the buckle on the Bible Belt). Based on the sales there, BK is now “rolling it out” nationwide.
- Time for a Pigovian tax on fast food?