Another public health disaster

The Burger King Bacon Sundae.

Fun facts:

  • Denny’s and Jack in the Box beat BK to this market, as they already offer bacon + ice cream products
  • 510 calories, 18 grams of fat and 61 grams of sugar
  • BK tested this product in Nashville first (loosen the buckle on the Bible Belt). Based on the sales there, BK is now “rolling it out” nationwide.
  • Time for a Pigovian tax on fast food?

@koutterson

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