In 2008, Blue Cross Blue Shield of North Carolina initiated a value-based insurance design program that reduced coopayments for hypertension, hyperlipidemia, diabetes, and congestive heart failure medications. What happened next?* I summarize recent research findings in a new post on the AcademyHealth blog.
* ARGH! Upworthy has so polluted my mind it took all my strength not to write, “What happened next will break your heart.” Anyway, go read the post.